Fresh Thyme Market - Healthy Obsession
Description
When it comes to produce, the employees at Fresh Thyme Market are fanatical. It’s all they think about. The stores have an incredible selection of fruits and veggies, including organic, and locally-sourced. Plus, they weed out the ones that aren’t worthy. Unlike at Whole Foods and other competitors, it’s not just a job for the employees. It’s their calling. Realizing this was an opportunity to create true differentiation in a memorable way, we created a quirky integrated campaign highlighting the employees’ healthy obsession. The campaign not only delivered tremendous results for , but healthy obsession became an internal rally cry as employees began to get produce tattoos.
Role
Creative Director & Copywriter