Chicken Salad Chick serves only chicken salad – really good chicken salad. That is until now. So working alongside the brand team and Solis Films, we figured it was only natural to make a big deal about the addition of cake to the menu with a delicious truth.
Every day is worth celebrating.

Chicken Salad Chick serves only chicken salad – really good chicken salad. That is until now. So working alongside the brand team and Solis Films, we figured it was only natural to make a big deal about the addition of cake to the menu with a delicious truth.
Every day is worth celebrating. Chicken Salad Chick only serves chicken salad – really good chicken salad. That is until now. So working alongside the brand team and Solis Films, we figured it was only natural to make a big deal about the addition of cake to the menu with a delicious truth.
Every day is worth celebrating.

Chicken Salad Chick serves only chicken salad – really good chicken salad. That is until now. So working alongside the brand team and Solis Films, we figured it was only natural to make a big deal about the addition of cake to the menu with a delicious truth. Every day is worth celebrating.

I was tasked by Think Traffic to get people to call for an inspection of a dangerous invisible gas that most aren't aware of. Channeling ET and Breakin' Bad, we created a memorable spot with some social legs that's outperforming the client's best case scenario.

We all love Mother Nature except when we don't. This is the first of a campaign for "When Mother Nature acts like a mother..." The agency (Think Traffic), the talent and the entire production team did an amazing job bringing this to life. Since the spot hit the air, Anvil's call volume increased by 500% for potential remediation projects.

Challenged with a tight budget and minimal time to shoot 3 spots, I created a fun campaign with Think Traffic to promote the online games of Mohegan Sun to a few different target audiences in Connecticut.

Challenged with a tight budget and minimal time to shoot 3 spots, I created a fun campaign with Think Traffic to promote the online games of Mohegan Sun to a few different target audiences in Connecticut.

Challenged with a tight budget and minimal time to shoot 3 spots, I created a fun campaign with Think Traffic to promote the online games of Mohegan Sun to a few different target audiences in Connecticut.

Worked with Wheelhouse Media on a campaign geared toward landscape professionals to promote the power and durability of RedMax leaf blowers, which are owned by Husqvarna.

Worked with Wheelhouse Media on a campaign geared toward landscape professionals to promote the power and durability of RedMax leaf blowers, which are owned by Husqvarna.

Worked with Wheelhouse Media on a campaign geared toward landscape professionals to promote the power, durability and versatility of RedMax products, which are owned by Husqvarna.

Sandy's is a whole new experience to northeastern Kentucky. With a casino and horse racing, I worked with Think Traffic to capture the excitement of the grand opening. More spots to follow.

Created a B2B campaign to further differentiate Agrigold from the corporate giant Monsanto by illustrating its obsession and expertise with hybrid corn seed and the company's stance that they're true partners with farmers and walk the fields with them.

Created a B2B campaign to differentiate Agrigold from the corporate giant Monsanto. We wanted to drive home that Agrigold doesn't just have an obsession and expertise of hybrid corn seed, but that they're truly partners with farmers. Role: copywriter

Created a B2B campaign to differentiate Agrigold from the corporate giant Monsanto. We wanted to drive home that Agrigold doesn't just have an obsession and expertise of hybrid corn seed, but that they're truly partners with farmers. Role: copywriter

Helped brand and launch a new men's line for Spanx with positioning, developing the brand voice and tone, and creating a tagline – Comfort with Benefits. Delivered a vault of creative assets, which included a product mailer sent to press and influencers, emails, social and digital ads,(some targeted at men and others targeted at girlfriends/wives), print ads and a landing page as well as non-traditional ideas to create buzz and trial for the undershirts and underwear. And yes, the base layers are surprisingly comfortable. I wasn't paid to say that. Role: copywriter

Led a small team that handled all in-store branding as well as social, digital, email and outdoor for a few years. The above executions were part of a campaign for the Impossible Burger promotion.
Role: creative director, copywriter

To bring the British brand across the pond, we literally jumped in the water for this video to increase awareness of the Aquapac waterproof phone cases. Role: Creative Director/Copywriter