Recent Freelance

Helped brand and launch a new men's line for Spanx with positioning, developing the brand voice and tone, and creating a tagline – Comfort with Benefits. Delivered a vault of creative assets, which included a product mailer sent to press and influencers, emails, social and digital ads,(some targeted at men and others targeted at girlfriends/wives), print ads and a landing page as well as non-traditional ideas to create buzz and trial for the undershirts and underwear. And yes, the base layers are surprisingly comfortable. I wasn't paid to say that. Role: copywriter

Created a B2B campaign to further differentiate Agrigold from the corporate giant Monsanto by illustrating its obsession and expertise with hybrid corn seed and the company's stance that they're true partners with farmers and walk the fields with them.

Created a B2B campaign to differentiate Agrigold from the corporate giant Monsanto. We wanted to drive home that Agrigold doesn't just have an obsession and expertise of hybrid corn seed, but that they're truly partners with farmers. Role: copywriter

Created a B2B campaign to differentiate Agrigold from the corporate giant Monsanto. We wanted to drive home that Agrigold doesn't just have an obsession and expertise of hybrid corn seed, but that they're truly partners with farmers. Role: copywriter

Have led a small team that's handled all in-store branding as well as social, digital, email and outdoor for the past 2 years. With a tight budget and huge challenges like Covid, rising food costs and staffing, we've helped keep Back Yard Burgers afloat in some markets while creating tremendous growth in others. The above executions were part of a campaign for the Impossible Burgers LTO.
Role: creative director, copywriter

To bring the British brand across the pond, we jumped in the pond/lake for this video to increase awareness of the Aquapac waterproof phone cases. Role: Creative Director/Copywriter