Integrated Campaign

Moe’s launched a nationwide search for a Chief Taco Officer (CTO) to introduce our new Three Amigos tacos. And once picked, we hit the road with our CTO on a 12-city tour. Between digital, social, PR and the actual activation, it was non-stop buzz and tacos.

Queso is Life Campaign Recap

Description

We conducted a nationwide search for a Chief Taco Officer (CTO) to launch our new tacos. And once picked, she hit the road on a 12-city tour.