Handcrafted with ingredients from Moe’s, the rockscapes pay tribute to the music pioneers who’ve inspired us and the younger generations of musicians. The masterpieces are filled with freshness, flavor and a ton of easter eggs. To increase engagement with the younger generation, we incorporated Augmented Reality that can be experienced through the Moe’s app.
To showcase what Moe’s does in-house, we took our kitchen on the road
window clings were strategically placed on storefronts around town
To honor musicians that passed at the age of 27, Moe’s created a special holiday on 2/7.
Window clings helped reinforce that The Weather Channel owns the weather.
Ceiling tiles were placed above Beautyrest beds in mattress stores.