Handcrafted with ingredients from Moe’s, the rockscapes pay tribute to the music pioneers who’ve inspired us and the younger generations of musicians. The masterpieces are filled with freshness, flavor and a ton of easter eggs. To increase engagement with the younger generation, we incorporated Augmented Reality that can be experienced through the Moe’s app.

To showcase what Moe’s does in-house, we took our kitchen on the road

window clings were strategically placed on storefronts around town

To honor musicians that passed at the age of 27, Moe’s created a special holiday on 2/7.

Window clings helped reinforce that The Weather Channel owns the weather.

Ceiling tiles were placed above Beautyrest beds in mattress stores.