Non-traditional

Handcrafted with ingredients from Moe’s, the rockscapes pay tribute to the music pioneers who’ve inspired us and the younger generations of musicians. The masterpieces are filled with freshness, flavor and a ton of easter eggs. To increase engagement with the younger generation, we incorporated Augmented Reality that can be experienced through the Moe’s app.

To showcase what Moe’s does in-house, we took our kitchen on the road

window clings were strategically placed on storefronts around town

To honor musicians that passed at the age of 27, Moe’s created a special holiday on 2/7.

Window clings helped reinforce that The Weather Channel owns the weather.

Ceiling tiles were placed above Beautyrest beds in mattress stores.